Dig your well before you're thirsty by Harvey Mackay

Author:Harvey Mackay
Language: eng
Format: epub
Tags: Business networks., Social networks.
Publisher: Currency/Doubleday
Published: 1997-04-14T16:00:00+00:00

Be a Differentiator and . . . 143

Don't get lost in the crowd. Instead of sending Christmas cards, send Thanksgiving cards. (There are great ones out there.) Your card will likely be the first holiday impression a person gets.

Always use a beautiful commemorative stamp. Include a one-paragraph handwritten personal note on the card.

And for the resourceful reader . . . send out birthday cards.

2. Be polite.

You don't think this will make you stand out? You're wrong. We are all too time-stressed. We never can get it all done. These days the person who responds quickly to a phone call or to a note has discovered a true way to be a differentiator.

One of the stories that's told about Billy Graham involves an incident that occurred while he was in a diner with some staff members. When the waitress serving the group recognized Billy, she dropped her tray, scattering dishes all over the place. Graham immediately leaped up and helped her clean up the mess.

How many of us would reach out to another person and help her through an embarrassing moment? Billy Graham's act defined good manners: consideration for the feelings of others.

3. Send a creative present—to their kids.

Be honest, what can you possibly get the Big Kahuna that is actually going to impress her? But if you get her ten-year-old son an autographed baseball from his favorite player or get a well-known person to send a handwritten note to her daughter, you probably won't have a whole lot of problems getting your phone calls returned.

Geraldine Laybourne, a Nickelodeon television executive, found herself seated next to the legendary Hollywood mogul Michael Ovitz during last year's NBA playoffs. Though she had never met Ovitz, she struck up a conversation with his companion, who happened to be his nine-year-old son, Eric.

"Ovitz pere was impressed," reported Leadership magazine. Six

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